Chang (beer)

Chang is a Thai beer brewed by a joint-venture of Carlsberg and TCC Group of Thailand.

Chang means elephant in Thai language, thus two elephants are depicted on the label of the bottle. It is to some extent a Thai version of the Carlsberg Elephant beer.

The joint-venture started in 1991 to brew Carlsberg beer in Thailand, and in 1994 the Chang brand was created. It managed to win 70% of market share in Thailand after a hard market fight with the previously biggest brand Singha.

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